Yellow Pages
Won a pitch involving several other design agencies for the 2005/2006 version of the Yellow Pages’ Commercial/Industrial guide. The brief for that year was to emphasize on Industrial, which I used the concept of gears. Gears are small but integral parts of every machine. By superimposing an image representing various industries on each gear, the message conveyed was that these industries rely on each other to function well as a whole, just like a machine that will only work with every part attached.
